What are global Gen Z’s beauty trends? Skin care strategies for teens and people in their twenties in Korea, the US, China, and Thailand

Article Summary

This column takes the view that young people may want different images and forms of expression even when they encounter similar beauty content on social media. Comparing Korea, the United States, China, and Thailand, it explains how a shared interest in K-beauty can lead to different care goals involving contours, skin texture, volume, and glow.

The text presents defined facial contours in Korea, a naturally healthy-looking complexion in the United States, a distinct appearance and volume in China, and radiance and even texture in Thailand as prominent tendencies. It connects these with lifting, skin boosters, skin tone care, and pore care.

The comparison is intended to explain trends and preferences, not to suggest that a person’s necessary procedures are determined by country or generation. The featured stars also serve as examples of an aesthetic. In particular, a trend overview grouping teenagers with people in their twenties should not be read as recommending the same treatments for every age; interests and actual care needs should be distinguished.