From “Wanghong experiences” to “Wangjing cosmetic surgery”: Why Korean Millennials and Gen Z follow Chinese beauty trends

Article Summary

Starting with Wanghong experiences involving makeup, clothing, and photography during trips to China, the article examines how social-media beauty standards influence aesthetic treatment choices. It presents cases in which attempts to copy particular facial volume and contours go beyond trying a style and lead to high-volume injection procedures or expensive consultations.

The column’s main concern is that prioritizing photogenic results can overlook safety, natural expressions, and the balance of the face as a whole. It particularly cautions against advertising that claims there are no side effects and against accepting a fashionable facial formula without question.

It then lists lifting, skin tone care, and procedures related to pores and hydration as options for different concerns. These are better read as a call to distinguish desired changes from the face’s current condition, rather than a requirement to receive every listed treatment. The key is not to judge a trend-based experience and a medical decision by the same criteria.